Story:
Happy New Year!
Do you think ‘resolutions’ are dumb or effective? I’d love to know.
I share my thoughts and they may not be what you think…
A few exciting highlights include:
- Why was
052 – The Real Story Behind the EOFire Name and Format with John Lee Dumas [Book Influencer Mini-Series]
Story:
Happy New Year’s Eve! My last episode of the year is epic. I have the King of Podcasting on… John Lee Dumas!
He drops some value-bombs about episode scripting and question asking … Keep Reading
051 – High-level Branding & the Art of the Podcast Interview with Michael O’Neal [Book Influencer Mini-Series]
Story:
Want to grow your brand or podcast?
In this episode, Michael O’Neal discusses using a podcast to grow your brand, the power of words when developing a podcast or business name, and the art … Keep Reading
050 – Helping Millennials and More with Adrian Aguilar
Story:
Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life?
In this episode, Adrian Aguilar shares his own experiences as well as the skills … Keep Reading
049 – Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]
Story:
Are you creating purposeful content that can change the relationship of your audience from listener to customer?
In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. … Keep Reading
048 – 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]
Story:
Need help with getting booked for podcast interviews?
In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first … Keep Reading
047 – Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]
Story:
Want your Facebook ads to convert like gangbusters?
In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business.
A few exciting highlights include:… Keep Reading
046 – Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]
Story:
Are you composing stories that lead to a sale?
In this episode, Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us … Keep Reading
045 – Kardashian Logic for Business Growth with Jo-Anne Bloch
Story:
How can you apply the Kardashians’ strategies to help catapult your own brand and business?
In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how … Keep Reading
044 – Artful Email Insights from Marcus Meurer [Book Influencer Mini-Series]
Story:
How can you improve your emails to better serve your community?
In this episode, Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your … Keep Reading
043 – The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz [Book Influencer Mini-Series]
Story:
What personal story do you have that resonates well with an audience?
In this episode, I chat with Stephen Dela Cruz about creating your story and figuring out your “why” in what drives you … Keep Reading
042 – My Story Revealed as JC Preston Interviews Me
Story:
Have you ever wanted to interview the host of the podcast that you’re listening to?
In this unique episode, the tables are turned and I’m in the hot seat being interviewed by JC Preston … Keep Reading
041 – Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner
In this episode, I talk with Jennifer Faulkner, Founder of Word Symmetry. Her company helps brands to uncover their story and engage with clients through persuasive storytelling.
Effective copy is a key foundational piece … Keep Reading
040 – Copy Book on AMAZON!!!
Omg. I think I did it!
Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook
I’ll be working on getting it up in … Keep Reading
039 – Happy Thanksgiving + Book Update!
In this episode, I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me. What better day than Thanksgiving! Also, … Keep Reading
038 – Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky
In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can be described as “a series … Keep Reading
037 – 3 Google Docs Hacks for Faster, Better Writing
In this episode, we look at 3 hacks to make Google Docs even more powerful for being able to write faster and better! … Keep Reading
036 – Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams
In this episode, I talk with a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the “King of Crowdfunding.”
To say Brandon T. Adams is … Keep Reading
035 – Psychology Secret Revealed: Satisfy Those Expectations, Baby!
In this episode, we look at a quick tip around the Psychology of expectations and apply that to writing headlines that get clicks and compel the reader to go further!
034 – New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops
In this episode, I chat with Sue Rebar from Welcome Home Troops about starting a non-profit, what it means to have new conversations, why it’s important to meet your mission, and the biggest challenges returning … Keep Reading
033 – Where Tech and Humanities Meet with Akbar Jaffer
In this episode, I chat with Akbar Jaffer about the crossover between tech and art, the five W’s to creating great content, and how to approach paid advertising.
- How Akbar introduces himself at a networking
032 – Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy
In this short episode, I talk about a psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!
Listen to this quickie to … Keep Reading
031 – Marketing Wisdom from Real Estate Pro & Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services)
In this episode, I talk with Jennifer Holland from Berkshire Hathaway (Home Services) about her background in real estate, how she balances building a business with being a parent, and why pounding the pavement is … Keep Reading
030 – Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira
In this episode, I sit down with Shayna Oliveira from Espresso English to talk about her love for Capoeira, why she started Espresso English, and what she learned from a failed product launch.
- How Shayna
029 – Digital Nomad Airport Wifi Travel Hacks
In this episode I talk about being a digital nomad and share two travel hacks for getting more done at airports.
- What is a Digital Nomad? [3:00]
- Google Maps Hack [4:55]
- How LoungeBuddy can help
028 – Writing Tips from Transcription Pro, Jennifer Peterson
In this episode, I sit down with Jennifer Peterson to talk about her advice for Podcasters, Writers, and Entrepreneurs who need to write (a.k.a. all of us! :)).
We also discuss:
- How Jennifer introduces herself
027 – Quick Grammar Tip: ‘Me ate the food’ Edition
In this episode, we do a quick copy tip on grammar.
- The inspiration for this grammar tip [1:35]
- Are you smarter than a high schooler? Pop quiz [2:30]
- The two rules to using this grammar
026 – Standing Apart with Snail Mail and More with Jim Palmer
In this episode, I sit down with Author, Speaker, and Business Coach Jim Palmer to discuss:
- How Jim introduces himself at networking events [07:10]
- His origin story [07:46]
- His key takeaways from writing newsletters [9:50]
025 – Quick Copy Tip: Gladiator Edition
In this episode we talk about why you need to make your copy “entertaining.”
What copy sounds like before applying this tip [2:25]- What copy sounds like after applying this tip [2:56]
- Why this tip
024 – Hacking SEO with Stephen Christopher
In this episode, I sit down with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher. We discuss:
- Why Stephen keeps his introduction “simple” [3:43]
- How Seequs helps companies build websites that “work” [8:30]
- His
023 – Managing Psychology, Emotion, & Ego for Success with Victor Adefuye
In this episode, I sit down with Victor Adefuye who is the CEO and Founder of Dana Consulting. We discuss ego, sales, psychology, and why you need to ask good questions for business success.
- Why
022 – Quick Copy Tip: #StayStrong Edition
In this episode I sit down and talk about the active voice versus the passive voice.
Notable Sections:
- What is the difference between active and passive voice? [1:31]
- Why is the active voice so much
021 – The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater
In this episode, I sit down with Yasmine Khater to talk about building systems around your product and how to develop more confidence and success in your business.
- The number one thing stopping people from
Guest Hosting for Inspired by Imua Podcast
Recently, I had the pleasure of guest-hosting on one of Podtent Marketing‘s client’s shows. Inspired by Imua is the brain-child of Meghan Alonso, a leader in helping guide, inspire, and help those in medical … Keep Reading
020 – Landing Pages, Subscription Boxes, and Serial Entrepreneurism – Oh My! with Heidi Koffman
In this episode, I sit down with Heidi Koffman to talk about her company The Hippie Hobby, lead generation, and marketing automation.
- How she introduces herself at a networking event [2:17]
- Her background and her
019 – Quick Copy Tip: Top Chef Edition
This episode is actionable and straight to the point. Tune in to learn why you need to use compelling language for your call to action.… Keep Reading
018 – Copywriting Tips from a “Word Nerd” with Jessi Honard
In this episode I sit down with Jessi Honard from Owl Eyes Creative to talk about copywriting, business personas, and how to craft a story that gets attention.
- How Jessi introduces herself at networking events
017 – How to Frame Your Messaging for Ultimate Impact with Mike Broadwell
In this episode I sit down with Mike Broadwell to talk about authenticity, why breakthroughs matter, and why messaging is more important than a website.
- How he introduces himself at networking events [1:50]
- His main
Me on the Hot Seat: Becoming Location Independent as a Teacher – Life Hackz Show
Last month (June 16-25th, 2016) I attended a co-working camp in Lemnos, Greece with about 50 other entrepreneurs.
The cool thing was that I was invited by a gal I had met through a Facebook … Keep Reading
016 – On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer
In this special on-location episode, we talk all about being a digital nomad and I sit down with Marcus Meurer to get his insider experience as one of the leaders of the growing Digital Nomad … Keep Reading
015 – Care About People, Earn Money, Delegate the Rest – Tips from a VA with Tonya Darlington
Tonya Darlington is a high-level VA who has worked with CEOs of large organizations, small business owners, and everyone in between. In this episode, she shares her top tips for working with VA’s, why your … Keep Reading
014 – What Gets Read & What Matters with Lee Caraher
In this episode I sit down with Lee Caraher to talk about her career path towards PR, why every word you use should be considered thoughtfully, and why you shouldn’t let manners get in the … Keep Reading
013 – Landing Page Creation & Optimization (Part 2)
In this episode we dive back into part two of our landing page creation and optimization series that we started in episode 8.
- How to optimize your pages for conversions
- The three biggest types of
012 – How to Set Yourself Apart with Stories with Christoph Trappe
In this episode I sit down with Christoph Trappe to talk about authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet.
Christoph’s background as a
011 – Why it’s Important to Have a Social Media Strategy with Corinna Essa
In this episode I sit down with Corinna Essa of Social Media Worldwide to talk about her approach to social media marketing, how she replaced her income in just 3 weeks, and why having a … Keep Reading
010: Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba
In this episode, I sit down with Cynthia Villalba to talk about her company, Zona Verde, how she lands big clients, and why you should give away your best content for free.
- How Zona Verde
009: Generating Clients for Life with Charlotte Greenman
In this episode I sit down with Charlotte Greenman from Accredited Marketing to talk about her approach to sales, her lead generation philosophy, and why “the way it’s always been done” doesn’t work anymore.
Lead
008: Landing Page Creation & Optimization (Part 1)
In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).
Full blog with images accompanying podcast found here: Full Landing … Keep Reading
007: Becoming a Social Media Practitioner with Liz O’Donnell
In this week’s episode we sit down with Liz O’Donnell to discuss her work at Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a … Keep Reading
006: Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions
In this episode I sit down with Melissa Sue Tucker from OCW Productions to talk about podcasting, emotional healing, and why you need to treat social media as a “social” environment.
- Why her introduction usually