Category Archive

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive … Keep Reading

The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long – there is only copy that is too boring.”

I agree 1000%.

People often … Keep Reading

Another quick tip episode for you today…I’ll keep it pithy and productive for you!

You never know when one introduction can lead to great things! 

Writing introductions are important for many cases:

• Introducing guests on

Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!

Pride

I have reached 100,000

Shame

Part of me feels shame at the number.

My friends … Keep Reading

Does copy, psychology, and… photography …really overlap???

Spoiler Alert: YES!

Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and … Keep Reading

Did you know there was a holistic way to hustle?

With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by … Keep Reading

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

Well, that’s the goal of today’s quick tip episode!

Visualization

Would you like more clients or a better ROI? I mean we all would…right?…and today I am sharing one quick copy tip you need to start using today! #UsePsychology

Confirmation Bias Defined

Confirmation bias is … Keep Reading

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.

Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she … Keep Reading

What started off as naked podcasting turned into an amazing conversation with a bestselling comedian author named Amy Lyle.

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, … Keep Reading

Didn’t finish high school, started a business at age 20, and built her 7-figure business from the ground up.

Our special guest, Samantha Riley, has 25 years of building and growing businesses, as well as, … Keep Reading

What are the benefits of Podcasting at a personal and business level?

First, a little information…

A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he … Keep Reading

“All big changes come from the tiny leaps you take every day!” 

This is the passion of our guest today.

It is the concept that led him to start a podcast with 300+ episodes and … Keep Reading

Quick copy and business leadership tip for you today…plus a behind-the-scenes recording!

First, the Backstory…

Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego … Keep Reading

Positioning yourself in your niche as an expert…how can we do that best?

My lead domino is with a book.

But, our guest today loves social media most of all! And she told me before … Keep Reading

Popping in with you this week just to:

1. Wish you a happy start to 2019 (done and done!)
2. Share a win from 2018 (and invite you to share with me too)
3. Share plans for 2019