Quick copy tip for you today about the uber fun punctuation mark called…the semicolon.
What does it look like? It’s like a colon on the top but a comma on the bottom.
Often misused, here … Keep Reading
202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger’s and how he used his gifts to find smart workarounds to help better function socially.
Dan … Keep Reading
201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and … Keep Reading
200: Oxford Comma Obsession – Quick Copy Tip
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.… Keep Reading
199: Parapsychology and Bestselling Books with Priscilla Keresey
What is hypnosis? What is “a practical psychic”? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.
A Few Highlights from
… Keep Reading
198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody’s Incredible Food Heals Book – Quick Copy Tips
Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.
197: Improve Your Sales Copy with Fun Metaphors – Quick Copy Tip
3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!… Keep Reading
196: Fast way to community build — swipe this copy!
This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!… Keep Reading
195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn
Another — by popular request — second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research … Keep Reading
194: Using Stories for Psychologically Effective – But Not Sleazy – Sales with Yasmine Khater
Sell more with stories. As they say, “Words tell. Stories sell.”
How do you make more money by closing more sales…without feeling like a pushy, sleazy salesperson?
Find out on today’s interview with an entrepreneur … Keep Reading
193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update
The baby is here! 🙂 After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how … Keep Reading
192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact – Quick Copy Tip
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading
191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co – Quick Copy Tip
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading
190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford
Gaslighting, cat-fished, and other online dating scams…our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no … Keep Reading
189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne
Unlearn ‘bad writing’ you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.… Keep Reading
188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book
I stood up to ask a question at the Marketing School Podcast’s “Marketing School Live 2019” event in Los Angeles last month (July 2019). #MSL2019
The organizers of the podcast and event are Neil Patel … Keep Reading
187: Special Announcement! Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World – My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada
“Honey, female entrepreneurs aren’t a real thing. They don’t make any money.”
The older businessman — seated across the small mastermind table from us — dismissed all women in one curt sentence.
The problem, however, … Keep Reading
186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris
Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!
Valerie’s been in the social media space … Keep Reading
185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant
Dominatrix + copy tips? Yes!
Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.
So many times people … Keep Reading
184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they … Keep Reading