Capturing your audience’s attention is more challenging than ever, so you must craft compelling hooks to stand out, drive engagement, and have a shot at going viral on social media platforms like TikTok, Instagram, and … Keep Reading
Psychology-Based Copywriting: Unlock the Secrets to Ethical Persuasion
Introduction to Psychology-Based Copywriting
When our founder Laura studied Psychology at UCLA back in the early 2000s, she never imagined just how impactful psychology-based copywriting would be to every element of her brand and business … Keep Reading
218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman
What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working … Keep Reading
213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry)
Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more — this episode is all about having the guts to become an author and ways to use your book to help grow your brand … Keep Reading
211: 4 Steps to Create Content That Ranks at the Top in Google with Ray Blakney
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised … Keep Reading
210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals]
Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!
This is a replay of a really terrific group Zoom call that my biz … Keep Reading
209: Warning: Unpopular Opinion – Successful Biz Buds Actually Hurt You And Psyche You Out in Business
UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!
Facebook Post where you can write and share your thoughts:
We all know the whole ‘you are the average of the 5 people you … Keep Reading
208: No More Writing Copy – How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter
How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written Without Hiring An Expensive Copywriter: No matter how much you practice at writing copy, you will never get as fast, efficient, … Keep Reading
202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger’s and how he used his gifts to find smart workarounds to help better function socially.
Dan … Keep Reading
201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and … Keep Reading