Researching for ways to improve my writing, I came across a “Masterclass” on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring … Keep Reading
211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised … Keep Reading
208: No More Writing Copy – How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter
No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and … Keep Reading
207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard
Do you want to earn income working from home? (Whether you have a child or not…whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing … Keep Reading
206: A Quiz in Your Biz: Psychological Benefits and Copywriting Tips with Branding Expert Annmarie Rose
What’s a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break … Keep Reading
205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly]
This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.
In this solo episode with just me — no interview today — … Keep Reading
204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post – Quick Copy Tip
This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word…and applying psychology while they’re at it!…… Keep Reading
203: 3 Ways to Properly Use a Semi-Colon – Quick Copy Tip
Quick copy tip for you today about the uber fun punctuation mark called…the semicolon.
What does it look like? It’s like a colon on the top but a comma on the bottom.
Often misused, here … Keep Reading
202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger’s and how he used his gifts to find smart workarounds to help better function socially.
Dan … Keep Reading
201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and … Keep Reading
200: Oxford Comma Obsession – Quick Copy Tip
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.
… Keep Reading
199: Parapsychology and Bestselling Books with Priscilla Keresey
What is hypnosis? What is “a practical psychic”? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.
A Few Highlights from
… Keep Reading
198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody’s Incredible Food Heals Book – Quick Copy Tips
Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.
197: Improve Your Sales Copy with Fun Metaphors – Quick Copy Tip
3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!
… Keep Reading
196: Fast way to community build — swipe this copy!
This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!
… Keep Reading
195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn
Another — by popular request — second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research … Keep Reading
194: Using Stories for Psychologically Effective – But Not Sleazy – Sales with Yasmine Khater
Sell more with stories. As they say, “Words tell. Stories sell.”
How do you make more money by closing more sales…without feeling like a pushy, sleazy salesperson?
Find out on today’s interview with an entrepreneur … Keep Reading
193: What’s in a Name? How We Chose Baby Evren’s Name – Quick Baby Update
The baby is here! 🙂 After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how … Keep Reading
192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact – Quick Copy Tip
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading
191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co – Quick Copy Tip
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading