True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading
191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co – Quick Copy Tip
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading
189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne
Unlearn ‘bad writing’ you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.… Keep Reading
186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris
Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!
Valerie’s been in the social media space … Keep Reading
185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant
Dominatrix + copy tips? Yes!
Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.
So many times people … Keep Reading
184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they … Keep Reading
182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby
Psychology of sales from a Master Salesperson….Gamification for sales success…hold to be more bold for bigger success in business and life…and more!
That’s what in store for you in this episode with the incredible Chris … Keep Reading
181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman
How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode … Keep Reading
180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker
Is communicating your message on stage one of your goals or dreams? Then this week’s guest has amazing tips just for you! She’s a seasoned speaker and speaking coach who is passionate about helping all … Keep Reading
176: Thought Leadership Through Speaking, Books, and Your Core Mission with Daria Vodopianova
Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on … Keep Reading
175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens
Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive … Keep Reading
174: How Long Should My Copy, Blog, Book, or Writing Be? – Quick Copy Tip
The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long – there is only copy that is too boring.”
I agree 1000%.
People often … Keep Reading
172: How to Write and Deliver a Great Introduction on Stage (Lessons Learned from Being an Emcee at Social Media Marketing World 2019)
Another quick tip episode for you today…I’ll keep it pithy and productive for you!
You never know when one introduction can lead to great things!
Writing introductions are important for many cases:
- Introducing guests on
171: 100,000!!! Pride, Shame, and Gratitude – The Psychology and Danger of Comparing Yourself to the Success of Others
Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!
Pride
I have reached 100,000
Shame
Part of me feels shame at the number.
My friends … Keep Reading
170: Elegant Tension: The Psychology of Communication Through Professional Photography with Jason Malouin
Does copy, psychology, and… photography …really overlap???
Spoiler Alert: YES!
Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and … Keep Reading
169: Meditation and ‘Holistic Over Hustle’ for High-Achieving Entrepreneurs with Katie Krimitsos
Did you know there was a holistic way to hustle?
With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by … Keep Reading
168: Visualization and Mirror Neurons: Applying Psychology to Write Better with this Quick Copy Tip
Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.
Well, that’s the goal of today’s quick tip episode!
Visualization
… Keep Reading
167: Psychology of Confirmation Bias to Improve Your Writing – Quick Copy Tip
Would you like more clients or a better ROI? I mean we all would…right?…and today I am sharing one quick copy tip you need to start using today! #UsePsychology
Confirmation Bias Defined
Confirmation bias is … Keep Reading
166: Get Never-Before-Heard Stories from Your Interview Guests with Eric Hunley
“Interviewing is like a date.” Do you agree or disagree?
This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea … Keep Reading
165: Secret to Getting More Speaking Gigs with Davide Di Giorgio
Learn the REAL secret about getting more speaking gigs!
Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to … Keep Reading