Researching for ways to improve my writing, I came across a “Masterclass” on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring … Keep Reading
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised … Keep Reading
Do you want to earn income working from home? (Whether you have a child or not…whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing … Keep Reading
What’s a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break … Keep Reading
This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.
In this solo episode with just me — no interview today — … Keep Reading
This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word…and applying psychology while they’re at it!…… Keep Reading
Quick copy tip for you today about the uber fun punctuation mark called…the semicolon.
What does it look like? It’s like a colon on the top but a comma on the bottom.
Often misused, here … Keep Reading
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger’s and how he used his gifts to find smart workarounds to help better function socially.
Dan … Keep Reading
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and … Keep Reading
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.… Keep Reading
What is hypnosis? What is “a practical psychic”? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.
A Few Highlights from… Keep Reading
3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!… Keep Reading
This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!… Keep Reading
Another — by popular request — second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research … Keep Reading
Sell more with stories. As they say, “Words tell. Stories sell.”
How do you make more money by closing more sales…without feeling like a pushy, sleazy salesperson?
Find out on today’s interview with an entrepreneur … Keep Reading
The baby is here! 🙂 After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how … Keep Reading
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading