The baby is here! 🙂 After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how … Keep Reading
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?
Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading
Gaslighting, cat-fished, and other online dating scams…our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no … Keep Reading
Unlearn ‘bad writing’ you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.… Keep Reading
I stood up to ask a question at the Marketing School Podcast’s “Marketing School Live 2019” event in Los Angeles last month (July 2019). #MSL2019
The organizers of the podcast and event are Neil Patel … Keep Reading
“Honey, female entrepreneurs aren’t a real thing. They don’t make any money.”
The older businessman — seated across the small mastermind table from us — dismissed all women in one curt sentence.
The problem, however, … Keep Reading
Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!
Valerie’s been in the social media space … Keep Reading
Dominatrix + copy tips? Yes!
Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.
So many times people … Keep Reading
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they … Keep Reading
Psychology of sales from a Master Salesperson….Gamification for sales success…hold to be more bold for bigger success in business and life…and more!
That’s what in store for you in this episode with the incredible Chris … Keep Reading
How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode … Keep Reading
Is communicating your message on stage one of your goals or dreams? Then this week’s guest has amazing tips just for you! She’s a seasoned speaker and speaking coach who is passionate about helping all … Keep Reading
My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot new release … Keep Reading
Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!
Read (and watch) below for the 9 spots to look for proof you … Keep Reading
Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.
#1: Big Big Announcement: I’m preggo!
I actually found out that I was pregnant in … Keep Reading
Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on … Keep Reading
Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive … Keep Reading
The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long – there is only copy that is too boring.”
I agree 1000%.
People often … Keep Reading