In this episode I sit down with Lee Caraher to talk about her career path towards PR, why every word you use should be considered thoughtfully, and why you shouldn’t let manners get in the … Keep Reading
013 – Landing Page Creation & Optimization (Part 2)
In this episode we dive back into part two of our landing page creation and optimization series that we started in episode 8.
- How to optimize your pages for conversions
- The three biggest types of
012 – How to Set Yourself Apart with Stories with Christoph Trappe
In this episode I sit down with Christoph Trappe to talk about authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet.
Christoph’s background as a
011 – Why it’s Important to Have a Social Media Strategy with Corinna Essa
In this episode I sit down with Corinna Essa of Social Media Worldwide to talk about her approach to social media marketing, how she replaced her income in just 3 weeks, and why having a … Keep Reading
010: Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba
In this episode, I sit down with Cynthia Villalba to talk about her company, Zona Verde, how she lands big clients, and why you should give away your best content for free.
- How Zona Verde
009: Generating Clients for Life with Charlotte Greenman
In this episode I sit down with Charlotte Greenman from Accredited Marketing to talk about her approach to sales, her lead generation philosophy, and why “the way it’s always been done” doesn’t work anymore.
Lead
008: Landing Page Creation & Optimization (Part 1)
In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).
Full blog with images accompanying podcast found here: Full Landing … Keep Reading
007: Becoming a Social Media Practitioner with Liz O’Donnell
In this week’s episode we sit down with Liz O’Donnell to discuss her work at Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a … Keep Reading
006: Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions
In this episode I sit down with Melissa Sue Tucker from OCW Productions to talk about podcasting, emotional healing, and why you need to treat social media as a “social” environment.
- Why her introduction usually
005: Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono
In this episode I sit down with Lindsey Germono to talk about entrepreneurship, the differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns … Keep Reading
004: From $54 Million Dollar Product Launches to Starting Your Own “IT” Brand with Minling Chuang
In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need … Keep Reading
003: Future Pacing – The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes”
In this episode, I talk about future pacing and we dive into why selling the “benefits” of your product is so much more effective than selling the “features.”
- What my real estate agent taught me
002: How Shaunta Grimes Went from 0 to 1700 Engaged Subscribers and Earn Enough to Quit Her Job in Just 2 Months
In this episode I sit down with Shaunta Grimes to talk about how she went from a brand new blog to 1700 subscribers and a full time income in just 2 months. We talk about … Keep Reading
001: 3 Seconds is All You Get – The Psychology of Why Landing Page Optimization Matters
In this episode, I introduce you to the Confirmation Bias, dive deep into the one thing we all do within 3 seconds of being introduced to something new, and what this all has to do … Keep Reading
000: Welcome to Copy That Pops
In this episode I share my psychology and copywriting background, talk to you about the origins of Copy That Pops, and share some surprising conversion statistics with you.
- What is Copy That Pops?
- Who is