The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long – there is only copy that is too boring.”
I agree 1000%.
People often ask me
- How long should my book be?
- How long should my blog article be?
- How long should the email be?
- How long should my bio be?
As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better.
“I would have written you a shorter letter if I had more time.”
It’s been attributed to:
Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more.
But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary.
The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost.
It’s not a gift one is born with. It is a skill that can be honed.
“How Long Should My Copy, Blog, Book, or Writing Be?” …
Keep these three things in mind…
- Shorter the better
- Ensure it delivers value to the intended audience
- Don’t let it be boring
With these three simple things in mind, you can’t go wrong!
Want me go more in depth on any or all of these three items in a future episode? Ring in and let me know! You can email me at Laura@copythatpops.com with your feedback or find me on all the socials at @LaptopLaura!
And head back to CopyThatPops.com for more great blogs, podcasts episodes, and even book that pops – writing resources like my signature Accelerator program!
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