What are the benefits of Podcasting at a personal and business level?
First, a little information…
A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level.
So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him.
I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting.
I am sharing this with you now because in 2019 I want to do more ‘repurposing’ of content. Where I create something valuable and share it in more than one places and in more than one form.
In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH?
If you have a course, why not turn it into a podcast and a book?
If you have a step by step process you take your clients through, why not turn it into a course, podcast, and a book?
Food for thought.
Okay, let’s dive into the 14 questions and advice for Mr. Miles!
1. What is the main goal of your podcast?
- A multipurpose tool, connection, communication
2. What are the difficulties of podcasting?
- A lot of moving pieces
- Basic microphone (ATR2100 and foam pop filter) $60-$70 Amazon
- (p.s. This was recorded BEFORE I found my new podcast audio editor who I love, so what I mentioned in this answer has been fixed!)
3. Do you edit your own podcasts?
- Edit your own in the beginning, to learn
- Hire out to someone who enjoys it
4. How did you choose your hosting company?
- Libsyn.com (use promo code “LAURA” you get this month and next month free)
5. What parts of the podcasting process do you wish could be done for you?
- All parts, except talking parts and speaking my voice
6. Do you use your podcast to help with Search Engine Optimization and Search Engine Marketing?
- CopyThatPops.com/100 – great episode with Andy Steven and SEO
- Outsourcing SEO
7. In regards to producing content, what are the pain points you feel?
- Number 1: not enough time
- Finding a team that is detail oriented with audio and writing
8. Have you considered starting a blog using your podcast material?
- I have a blog and have considered taking blog articles and repurposing them into podcast material
- Taking podcast and repurposing them into books
- Show notes of the podcast
9. What do you think about advertising within podcasts?
- Don’t mind too much, value their opinion
- I have not done advertising on my podcast
10. Do you use podcasting to help build your brand? How so?
- EVERYTHING I do builds my brand
11. How much should setting up a quality podcast cost?
12. How much should each episode cost you?
- Outsource cost for audio ($3-10/hr) and show notes ($20-30/show)
13. What are 3 things any of your top competitors are doing better than you (in regards to podcasting)?
- Clear on niche
- Putting my head done and doing my work
14. What is your favorite aspect of podcasting?
- The people, podcasters rock!
Hope this was a helpful Q&A session for you! Getting started in the podcast ‘world’ doesn’t have to be hard or costly, you just have to start!
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