158: LinkedIn Strategy Tips, Where Your Copy Can Shine Through, with Estie Rand

Positioning yourself in your niche as an expert…how can we do that best?

My lead domino is with a book.

But, our guest today loves social media most of all! And she told me before we officially started recording:

“Linkedin is a gold mine for copywriters because it’s all about the copy!”

You don’t have to be a pro copywriter to leverage it though…you just have to listen to this podcast! 😜 Next-level marketing and business strategy is what our guest Estie Rand is all about…and she really dishes on LinkedIn and more!

We talk about:
– How to cultivate “word of mouth” referrals and paying business
– What ‘trigger word’ can you give your network so you get lots of ‘right’ clients?
– How to use (small and free) speaking gigs to grow your business [there’s a way to speak to generate business] – ACTUALLY add value in your talk and still land clients
– Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology)
– Neuro-linguistic programming tips (NLP)
– How to create and launch branding strategy and marketing campaigns
– Funny story of how Laura met her husband [Hint: she didn’t have to go far] – Why to not worry about ‘competition’
– What is “core marketing” (listen for the flower analogy! plus 3 small business examples to demonstrate)
– [25 minutes in] LinkedIn best practices
– Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help!
– Ways to cultivate your audience on LinkedIn
– A secret trick that Estie just discovered! (Find a great connection who’s doing it great, do a search for that person’s connections that are your 2nd and 3rd tier, then connect away!)
– Taking branding and positioning to the next level!
– Thinking, Fast and Slow by Daniel Kahneman
– 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision
– “Bro-etry”
– Check out Josh Vector for more LinkedIn and Facebook hack

Freebie from Estie
www.estierand.com
– includes 139++ marketing ideas for any budget!

Our Guest

Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable.

The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone.

Estie’s Highlights

Built a six-figure business in 2 years with $0 spent on advertising
Mom of five coaching multi-millionaire business owners
Former CIO of a multi-national nonprofit
Host of the Business Breakthrough podcast, where they humanize business
Created Business 101 HS incubator & course, teaching business sense to teens

Great Quotes

“Don’t be boring.” – Estie Rand
“LinkedIn is a gold mine for copywriters because it’s all about the copy!” – Estie Rand
“You can cultivate word of mouth.” – Estie Rand
“Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the ‘hook’ even if you do a lot of things.” – Estie Rand
“There’s a way to speak to generate business.” – Estie Rand
“When you hear me speak, it’s like drinking water from a fire hose…you walk away with immediate value but you are also like ‘there is a lot there and there is more than can help me.'” – Estie Rand
“Sell more things to the same people.” – Estie Rand
“I will always, always whenever possible, mirror the WAY people wrote me their email…because that mirroring psychologically, they start to feel more connected to me.” – Estie Rand
“Honesty is communicating real truth, not the details of something.” – Estie Rand
“Always try to use their words or a synonym…I’ll say it the way you want to say it.” – Estie Rand
“Politics aside, this is just human nature. We like people that feel like us.” – Estie Rand
“At the end of the day, all business is built on trust.” – Estie Rand
“LinkedIn’s giving me real money!” – Estie Rand
“Post something every day for a month, just to get a start for what the audience is listening to.” – Estie Rand
“LinkedIn’s more like Facebook where if you connect to someone, they’re connected back to you. They’re automatically your follower.” – Estie Rand
“Right now is a ‘Golden Zone’ [in LinkedIn]!” – Estie Rand
“Marketing is all psychology.” – Estie Rand
“This is classic Dale Carnegie: the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name.” – Estie Rand
“If you are not the customer, you’re the product.” – Estie Rand
“Be interesting enough in the first three lines that people want to read more.” – Estie Rand
“Recraft your blog post for LinkedIn…give value…and then put a link in the comments to see the full post if they want to read more.” – Estie Rand