Have you been thinking whether you should ‘get personal’ in your business? With your brand? According to the principle of polarization, you need to.
In this episode, I go out on limb and share some *truly* personal opinions about controversial issues.
After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actually brings others in closer.
A few exciting highlights include:
– Stories are at the root of human communication.
– I share personal stories (and strong opinions) with you today…this is a first!
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- Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!
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Great Quotes:
- “Stories are at the root of human communication.”
- “You DO want to repel the people that aren’t the right match for you.”
- “Be bold and take a stand.”
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Host: Laura Petersen
podcast@copythatpops.com
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