033 - Where Tech and Humanities Meet with Akbar Jaffer

In this episode, I chat with Akbar Jaffer about the crossover between tech and art, the five W’s to creating great content, and how to approach paid advertising.

How Akbar introduces himself at a networking event [3:24]
His background and how he started his career [6:40]
The origin of his philosophy around leadership [15:12]
How he uses content calendars for his blog [18:32]
The 5 W’s to create great blog content [25:33]
His top advice for paid advertising [28:40]

1. Text NETWORK to 44222 to get weekly, short, actionable copy tips!
2. Get a free consulting session with Akbar
3. Have your question featured on a future show! Below:

akbar-melissa-and-laura-at-impact16-conference-in-las-vegas-marketing-networking

A photo from IMPACT16 just after Melissa Sue Tucker and I met Akbar. A few weeks before we recorded this podcast over Skype.

Guest:
Akbar Jaffer (@akbarjaffer1) is an Enterprise Software Product Marketing and Marketing Technology Executive who helps companies grow their business through marketing and revenue engineering.

He brings a unique perspective to marketing technology products with over 15 years experience designing, developing, marketing, and selling software products and services.

Akbar also authors Point of Intersection, a blog about where technology and humanities meet.

His personal consulting firm that helps small business is found here: McKinleyConsultingGroup.com.

Resources:

Google Docs
Google Sheets
Adobe Premiere Pro
Domo
Brightcove
Wistia
Vimeo
YouTube
Google Analytics
Final Draft
Garageband
iMovie
Creative Live (search Alex Blumberg Podcast – all courses are amazing)

Bonus Audio!

After we “wrapped” the interview and before we recorded some bonus questions (release TBD!), Akbar shared with me his #1 most recommended book, especially for technology marketers. Check out this bonus audio below! [Length: 1:38]