Copywriting Tips from a "Word Nerd" with Jessi Honard

In this episode I sit down with Jessi Honard from Owl Eyes Creative to talk about copywriting tips, business personas, and how to craft a story that gets attention.

How Jessi introduces herself at networking events [5:31]
Her top ‘golden nuggets’ for writing better copy [6:17]
Why reading is the key to better writing [7:11]
The key to a great story for entrepreneurs [8:20]
The companies Jessi thinks do a great job of sharing their story [10:27]
How Jessi ties everything back to her background in education [15:42]
Jessi’s approach to taking existing copy to the next level [19:25]
Jessi’s advice on creating lead magnets [21:33]
Her best advice for a brand new entrepreneur learning copywriting [23:54]
Her advice for established entrepreneurs trying to improve [25:12]

Link Outs:

Copywriting Tips Expert Guest:
Jessi Honard is a storyteller, author, teacher, and word nerd. She is a former high school English teacher turned entrepreneur who now helps business owners tell their story in a compelling way that results in business growth.

Company:
Owl Eyes Creative is a writing and editing firm that specializes in custom content creation. They excel at business writing, creative writing, ghostwriting, fundraising, targeted marketing campaigns, and web content creation.

The STEADY Formula:

Strategic | Is it a single solution for a single problem?
Targeted | Do you know your audience?
Educational | Does it empower your audience?
Actionable | Can the audience use it immediately?
Digestible | Can your audience consume it?
Your Own | Is it unique to your brand and personality?

Quotes:
“You’re never going to get better if you don’t practice.” – Jessi Honard

Connect:

Guest: Jessi Honard

Company: Owl Eyes Creative

Host: Laura Petersen
podcast@copythatpops.com

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