018 - Copywriting Tips from a "Word Nerd" with Jessi Honard

In this episode I sit down with Jessi Honard from Owl Eyes Creative to talk about copywriting, business personas, and how to craft a story that gets attention.

How Jessi introduces herself at networking events [5:31]
Her top ‘golden nuggets’ for writing better copy [6:17]
Why reading is the key to better writing [7:11]
The key to a great story for entrepreneurs [8:20]
The companies Jessi thinks do a great job of sharing their story [10:27]
How Jessi ties everything back to her background in education [15:42]
Jessi’s approach to taking existing copy to the next level [19:25]
Jessi’s advice on creating lead magnets [21:33]
Her best advice for a brand new entrepreneur learning copywriting [23:54]
Her advice for established entrepreneurs trying to improve [25:12]

Take Action Now!
~~1. Text NETWORK to 44222 to join our newsletter where you get weekly, short, actionable copy tips!~~
2. Take the Copywriting Character Quiz

Link Outs:

Guest:
Jessi Honard (@jessicahonard) is a storyteller, author, teacher, and word nerd. She is a former high school English teacher turned entrepreneur who now helps business owners tell their story in a compelling way that results in business growth.

Company:
Owl Eyes Creative is a writing and editing firm that specializes in custom content creation. They excel at business writing, creative writing, ghostwriting, fundraising, targeted marketing campaigns, and web content creation.

The STEADY Formula: