013 – Landing Page Creation & Optimization (Part 2)

LaptopLaura Copywriting, Podcast [listen here!], Psychology

In this episode we dive back into part two of our landing page creation and optimization series that we started in episode 8.

  • How to optimize your pages for conversions
  • The three biggest types of optimization
  • The basics of conversion optimization
  • Why you need to develop a brand template
  • How to apply the “5-second rule” to your landing pages
  • How to run split tests to your landing pages

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“Business decisions based on ego or guesses are usually not the right decisions.” – Laura Petersen

Host: Laura Petersen
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