Spoiler Alert: 8 out of 10 people only read the headline of whatever you put out.
Most people are shocked to hear this.
All that work you put into researching, writing, and rewriting. All the … Keep Reading
Below you'll find a list of all posts that have been categorized as “Psychology”
Spoiler Alert: 8 out of 10 people only read the headline of whatever you put out.
Most people are shocked to hear this.
All that work you put into researching, writing, and rewriting. All the … Keep Reading
In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).
Full blog with images accompanying podcast found here: Full Landing … Keep Reading
In this week’s episode we sit down with Liz O’Donnell to discuss her work at Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a … Keep Reading
In this episode I sit down with Melissa Sue Tucker from OCW Productions to talk about podcasting, emotional healing, and why you need to treat social media as a “social” environment.
Minling Chuang from Brand Fame School joins us to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need to find the “white space” … Keep Reading
In this episode, I talk about future pacing and we dive into why selling the “benefits” of your product is so much more effective than selling the “features.”
In this episode, I sit down with Shaunta Grimes to talk about how she went from a brand new blog to 1700 subscribers and a full time income in just 2 months. We talk about … Keep Reading
In this episode, I introduce you to the Confirmation Bias, dive deep into the one thing we all do within 3 seconds of being introduced to something new, and what this all has to do … Keep Reading
In this episode I share my psychology and copywriting background, talk to you about the origins of Copy That Pops, and share some surprising conversion statistics with you.
I love music, and I’m a pretty good dancer, if I do say so myself.
But for the past 9 months or so I have replaced the majority of my music listening with podcasts. Why?… Keep Reading
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