008: Landing Page Creation & Optimization (Part 1)

Laura Copywriting, Podcast [listen here!], Psychology

In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).

Full blog with images accompanying podcast found here: Full Landing Pages Blog (Create & Optimize)

  • The three main types of landing pages.
  • Why minimizing the potential actions on your landing page is important.
  • Why it’s a good idea to be authentic at the risk of losing customers.
  • The pros and cons of all the different software you can use to create your landing pages.
  • Why it’s important to understand your target audience.


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Notable Quote:
“Lead capture landing pages are best when they are short and specific.” – Laura Petersen

Episode Link Outs:

Click Funnels
Hubspot
Instapage
Lead Pages
Thrive
Unbounce
ConvertKit

Connect:

Host: Laura Petersen
podcast@copythatpops.com
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