Let’s talk about an easy way to apply psychology to grow your business and dive into why selling the “benefits” of your product is so much more effective than selling the “features.”
Future pacing is a copywriting and psychology technique where you invite your audience to imagine themselves in the future, already enjoying the benefits of what you offer. By painting a vivid picture of their life after they’ve achieved their goals or solved their problem, you help make the desired outcome feel real and attainable. This not only boosts motivation but also increases the likelihood they’ll take action now.
For example, instead of just listing features, you might write: “Picture yourself confidently landing new clients, your inbox full of thank-yous, and your business thriving-all because you took this one step today.”
Future pacing helps your copy connect emotionally and moves readers closer to a “yes.”
In this podcast episode, you’ll learn:
- What my real estate agent taught me about writing better copy.
- Why helping your audience visualize their future with your product can improve conversions.
- What future pacing can do for your business, headlines, and landing pages.
- How my business coach used future pacing to get me to work with her.
Future Pacing Worksheet
Future Pacing Practice Worksheet – Get Your Visitors Visualizing Happy Results With You
Links to Things Mentioned in This Episode:
- The article I mentioned in this episode is no longer live! But, here is a similarly themed one on Consumer Psychology to check out!
Quotes:
“Good salespeople know that you need to show your customers the benefits of buying.” – Laura Petersen
Connect:
Host: Laura Petersen
Ready for More Psychology Tips?
Here are more podcast episodes and articles on applying Psychology to writing and business!