This episode is actionable and straight to the point. Tune in to learn why you need to use compelling language for your call to action.… Keep Reading
018 – Copywriting Tips from a “Word Nerd” with Jessi Honard
In this episode I sit down with Jessi Honard from Owl Eyes Creative to talk about copywriting tips, business personas, and how to craft a story that gets attention.
- How Jessi introduces herself at networking
How to Frame Your Messaging for Ultimate Impact with Mike Broadwell
In this episode I sit down with Mike Broadwell to talk about authenticity, why breakthroughs matter, and why messaging is more important than a website.
- How he introduces himself at networking events [1:50]
- His main
014 – What Gets Read & What Matters with Lee Caraher
In this episode I sit down with Lee Caraher to talk about her career path towards PR, why every word you use should be considered thoughtfully, and why you shouldn’t let manners get in the … Keep Reading
013 – Landing Page Creation & Optimization (Part 2)
In this episode we dive back into part two of our landing page creation and optimization series that we started in episode 8.
- How to optimize your pages for conversions
- The three biggest types of
012 – How to Set Yourself Apart with Stories with Christoph Trappe
In this episode I sit down with Christoph Trappe to talk about authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet.
Christoph’s background as a
Christoph’s background as a 
010: Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba
In this episode, I sit down with Cynthia Villalba to talk about her company, Zona Verde, how she lands big clients, and why you should give away your best content for free.
- How Zona Verde
4 Psychology Secrets Revealed: How to Write Headlines That Convert
Spoiler Alert: 8 out of 10 people only read the headline of whatever you put out.
Most people are shocked to hear this.
All that work you put into researching, writing, and rewriting. All the … Keep Reading
The Definitive Guide to Creating & Optimizing Landing Pages for More Email Opt-ins
Landing pages are all the rage these days. 😉 Soooooo trendiiiiiing (said with SoCal Valley Girl accent).
And for great reason!
This article’s purpose is to give you an overview (plus specifics!) on how to … Keep Reading
008: Landing Page Creation & Optimization (Part 1)
In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).
Full blog with images accompanying podcast found here: Full Landing … Keep Reading