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Category Archive

Below you'll find a list of all posts that have been categorized as “Psychology”

199: Parapsychology and Bestselling Books with Priscilla Keresey

LaptopLaura December 16, 2019Book Writing, Copywriting, Podcast [listen here!], Psychology

What is hypnosis? What is “a practical psychic”? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.

A Few Highlights from

… Keep Reading
Influence People in Writing, in Business, at Home, and on Social Media with Psychology Expert Brian Ahearn - copy that pops episode 195

195: Influence People in Writing, Business, at Home, and on Social Media with Psychology Expert Brian Ahearn

LaptopLaura October 22, 2019Book Writing, Copywriting, Podcast [listen here!], Psychology

Another — by popular request — second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research … Keep Reading

194: Using Stories for Psychologically Effective - But Not Sleazy - Sales with Yasmine Khater

194: Using Stories for Psychologically Effective – But Not Sleazy – Sales with Yasmine Khater

LaptopLaura October 11, 2019Copywriting, Podcast [listen here!], Psychology

Sell more with stories. As they say, “Words tell. Stories sell.”

How do you make more money by closing more sales…without feeling like a pushy, sleazy salesperson?

Find out on today’s interview with an entrepreneur … Keep Reading

Emotional-Marketing-Value-Headline-Analyzer-for-Entrepreneurs-Who-Want-to-Make-an-Impact-Quick-Copy-Tip-Featured-image-for-Copy-That-Pops-podcast-episodes

192: Emotional Marketing Value Headline Analyzer for Entrepreneurs Who Want to Make an Impact – Quick Copy Tip

LaptopLaura September 16, 2019Copywriting, Podcast [listen here!], Psychology

True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects… Keep Reading

191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co - Quick Copy Tip

191: Swipe the Effective Copy from Other Marketing Guru Examples Using Swiped.co – Quick Copy Tip

LaptopLaura September 9, 2019Copywriting, Podcast [listen here!], Psychology

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how … Keep Reading

190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford

LaptopLaura September 2, 2019Book Writing, Podcast [listen here!], Psychology

Gaslighting, cat-fished, and other online dating scams…our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no … Keep Reading

Copy That Pops podcast episode 189 with Nick Usborne on conversational copywriting

189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

LaptopLaura August 26, 2019Book Writing, Copywriting, Podcast [listen here!], Psychology

Unlearn ‘bad writing’ you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.… Keep Reading

187: Special Announcement! Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World – My New Collaboration with Jemimah Ashleigh and Alecia May

LaptopLaura July 26, 2019Podcast [listen here!], Psychology

“Honey, female entrepreneurs aren’t a real thing. They don’t make any money.”

The older businessman — seated across the small mastermind table from us — dismissed all women in one curt sentence.

The problem, however, … Keep Reading

Copy That Pops Episode 186- Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris

186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris

LaptopLaura July 26, 2019Book Writing, Copywriting, Podcast [listen here!], Psychology

Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!

Valerie’s been in the social media space … Keep Reading

185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant

LaptopLaura July 22, 2019Book Writing, Copywriting, Podcast [listen here!], Psychology

Dominatrix + copy tips? Yes! Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

So many times people … Keep Reading

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