In this episode, I chat with Akbar Jaffer about the crossover between tech and art, the five W’s to creating great content, and how to approach paid advertising.
- How Akbar introduces himself at a networking event [3:24]
- His background and how he started his career [6:40]
- The origin of his philosophy around leadership [15:12]
- How he uses content calendars for his blog [18:32]
- The 5 W’s to create great blog content [25:33]
- His top advice for paid advertising [28:40]
Akbar Jaffer (@akbarjaffer1) is an Enterprise Software Product Marketing and Marketing Technology Executive who helps companies grow their business through marketing and revenue engineering.
He brings a unique perspective to marketing technology products with over 15 years experience designing, developing, marketing, and selling software products and services.
Akbar also authors Point of Intersection, a blog about where technology and humanities meet.
- Google Docs
- Google Sheets
- Adobe Premiere Pro
- Google Analytics
- Final Draft
- Creative Live (search Alex Blumberg Podcast – all courses are amazing)
After we “wrapped” the interview and before we recorded some bonus questions (release TBD!), Akbar shared with me his #1 most recommended book, especially for technology marketers. Check out this bonus audio below! [Length: 1:38]
Book found here: Crossing the Chasm by Geoffrey Moore
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