033 – Where Tech and Humanities Meet with Akbar Jaffer

Laura Podcast

In this episode, I chat with Akbar Jaffer about the crossover between tech and art, the five W’s to creating great content, and how to approach paid advertising.

  • How Akbar introduces himself at a networking event [3:24]
  • His background and how he started his career [6:40]
  • The origin of his philosophy around leadership [15:12]
  • How he uses content calendars for his blog [18:32]
  • The 5 W’s to create great blog content [25:33]
  • His top advice for paid advertising [28:40]


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3. Have your question featured on a future show! Below:

akbar-melissa-and-laura-at-impact16-conference-in-las-vegas-marketing-networking

A photo from IMPACT16 just after Melissa Sue Tucker and I met Akbar. A few weeks before we recorded this podcast over Skype.

Guest:
Akbar Jaffer (@akbarjaffer1) is an Enterprise Software Product Marketing and Marketing Technology Executive who helps companies grow their business through marketing and revenue engineering.

He brings a unique perspective to marketing technology products with over 15 years experience designing, developing, marketing, and selling software products and services. 

Akbar also authors Point of Intersection, a blog about where technology and humanities meet.

His personal consulting firm that helps small business is found here: McKinleyConsultingGroup.com.

Resources:

Bonus Audio!

After we “wrapped” the interview and before we recorded some bonus questions (release TBD!), Akbar shared with me his #1 most recommended book, especially for technology marketers. Check out this bonus audio below! [Length: 1:38]

Book found here: Crossing the Chasm by Geoffrey Moore 

 

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Guest: Akbar Jaffer
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Host: Laura Petersen
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