Wondering what the best email marketing platforms are for business in 2021? Look no further!
We’ve compiled — and listed clearly below — the 10 best marketing platforms available for your business including a short description, link to learn more, and pricing information (if relevant).[Affiliate Disclaimer: Some links below are affiliate links that reward us for sending you their way, at no additional cost to you — if you prefer not to click them, just Google the name of the site]. : )
Why care about marketing platforms in 2021?
2020 saw more people than ever before using the Internet to stay connected. In fact, 53% of Americans said the Internet was absolutely essential while social distancing.
That increase was matched by a rise in email use, which will continue to grow to an expected 4.48 billion users by 2024.
If you are an entrepreneur, you need to have the right tools to ride the wave of email correspondence success.
How to choose?
Well, most services offer the same core features with subtle specializations between them. So, identifying those differences will lead you to the ideal service for your needs.
To help you get started, here are the 10 best email marketing platforms, along with their unique features and prices.
We wish you and your business nothing but success in 2021 and beyond!
Let’s get into it!…
Mailchimp is a popular email marketing service that has recently reoriented as an all-in-one marketing platform for small businesses, built around integrated CRM tools, Facebook ads, and social posting, alongside their drag-and-drop email builders.
Mailchimp is well known for offering a free plan up to a whopping 2,000 contacts. However, since 2019, Mailchimp has rearranged its pricing plans to be more restrictive, with fewer features in their free plan than before.
After 20,000 contacts:
• The Essentials plan starts at $9.99 per month up to 50,000 contacts.
• The Standard plan starts at $14.99 per month up to 100,000 contacts.
• The Premium plan is $299 per month and goes all the way up to 200,000 contacts.
While it offers basic features for email templates, automation, and analytics, Klaviyo really stands out for its eCommerce integration, allowing you to easily market content directly tied to your store and send targeted messages to users who view particular products or abandon their cart.
Klaviyo is free up to 250 users and 500 email sends, with Klaviyo branding and double-opt-in required.
The priced plans are tiered to subscriber count past that, starting at $20 per month for up to 400 contacts.
If your marketing is going to be focused on eCommerce engagement, Drip offers comprehensive email marketing and CRM tools streamlined to track commerce metrics, purchase behavior, and customer segmentation.
This platform also integrates with WordPress, WooCommerce, Facebook Ads, and more—everything that Drip offers is designed to help you locate the most profitable avenues for your eCommerce pages.
Drip offers a free 14-day trial with every customer-focused feature available.
After that, the pricing starts at $19 per month for up to 100 subscribers, with the price tiered to your subscriber count.
Sendinblue combines intuitive custom templates and automation features alongside some of the best engagement-oriented services on the market; you can use Sendinblue to create custom landing pages, signup forms, Facebook ads, and targeted SMS messages, all valuable services if you want to focus on growth and engagement through your email marketing.
Sendinblue’s free plan offers 300 emails per day, unlimited contacts, and SMS marketing services.
Their priced plans start with the Lite option at $25 monthly with up to 100,000 emails per month, while the premium plan starts at $65 monthly with 20,000 emails a month.
Benchmark is an affordable email marketing tool with a streamlined editor, essential automation features, and its own mobile app for on-the-go editing and analytics; this platform is ideal for bloggers and small businesses looking for essential tools that aren’t time-consuming to use.
Benchmark offers a free starter plan with the basic features, an unlimited number of subscribers, and up to 250 emails per month.
There are two paid plans, depending on your subscribers:
• with fewer than 100,000 subscribers, the pro package offers advanced features and unlimited emails starting at $13 a month
• with more than 100,000 subscribers, you’ll need the enterprise plan, starting at $611 per month
Like many other tools listed here, AWeber offers a drag-and-drop email builder with simple automation and analytics tools; it stands out, though, with its powerful list management, A/B testing, and platform integration, making it a great platform for marketers who want to reach users on smartphones and tablets in addition to computers.
You can start with AWeber for free with up to 500 subscribers and 3,000 emails per month.
Their pro service starts at $16.15 a month, billed annually.
If you want an affordable platform without any frills, MailerLite sticks to the essentials with a straightforward User Interface, uncluttered HTML and drag-and-drop editors, built-in photo editing, and basic automation functions.
MailerLite offers a free plan up to your first 1,000 subscribers but comes with a 12,000-email limit.
The premium plan starts at $10 per month for 1,000 subscribers or fewer, with unlimited monthly emails.
ActiveCampaign is a Customer Relationship Management (CRM) platform with a wide selection of powerful email marketing tools: you have access to powerful personalization and targeting tools, as well as a robust lead scoring system for dynamic segmentation.
If you are satisfied with their demo, you can get started with their:
• Lite plan starting at $9 per month
• Plus plan which starts at $49 per month
If you’re a larger business or are comfortable jumping straight to the more advanced features, you can try the more expensive Professional or Enterprise plans.
#2: Constant Contact
Founded in 1995, Constant Contact is one of the longest-running email marketing platforms on the market; it remains one of the best entry-level platforms for small businesses, offering basic email editors and personalization alongside simple automation, autoresponding, and A/B testing tools.
You can try out a free 60-day trial before investing in a paid plan.
The standard plan begins at $20 a month for up to 500 subscribers, and the plus plan starts at $45 a month for your first 500 subscribers.
If you’re looking for an email marketing service that provides simple, accessible tools without skimping on features, then Moosend is for you.
With this platform, you get real-time data tracking, robust segmentation, drag-and-drop email templates, personalization, and more, without being too technically advanced or expensive for newcomers.
Their paid plans begin at $8 a month, scaling up with the number of subscribers.
They also offer a free plan for users with fewer than 1,000 email subscribers.
Getting Started with an Email Marketing Service
The best email marketing service for your business will depend upon your needs and your goals.
Here are some simple steps:
- Start by looking at your budget and identifying the platforms that offer the best subscriber and email count within your price range.
- Once you have a few affordable platforms, look for advanced functions or special services that stand out: robust personalization, A/B testing, or eCommerce integration.
- Cross off platforms that are built around core features that don’t match your goals—if you don’t need advanced features, consider if there are any platforms that are specially designed to provide only the essentials.
Whether you are hoping to inform more clients about your upcoming book, book more tickets to speaking events, or drive more engagement to your website, you can find the perfect email marketing platform with this list.
Looking for More?
If you still haven’t found what you are looking for or have any questions about producing the best marketing copy for your business, then drop me a line!
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