In this episode I talk about how to create your landing pages for more email opt-in conversions (we will get into optimization in Part 2).
Full blog with images accompanying podcast found here: Full Landing Pages Blog (Create & Optimize)
- The three main types of landing pages.
- Why minimizing the potential actions on your landing page is important.
- Why it’s a good idea to be authentic at the risk of losing customers.
- The pros and cons of all the different software you can use to create your landing pages.
- Why it’s important to understand your target audience.
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“Lead capture landing pages are best when they are short and specific.” – Laura Petersen
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